GRA231L: Branding and Identity

Class Program
Credits 3 Lab Hours 2 Class Hours 2

This course will cover the theory and practice of creating brand identity design products. Students will explore branding and identity as it’s represented within a visual system, which would include iconography, typography, pattern, color, and so on. Students will explore the components of a strong visual identity via the creation of design projects such as logos, print ads, stationery, business cards, etc.