Business Management

Introduction to Business offers a comprehensive overview of the principles, functions, and practices that define the modern business environment. Students will examine key areas such as management, marketing, operations, entrepreneurship, and business ethics, with a focus on how these functions interact within various business structures and ownership models.  Throughout the course, students will expand their business vocabulary and engage in diverse learning activities designed to strengthen critical thinking, problem-solving, and communication skills essential for success in academic and professional settings.

This course studies product, pricing, promotion and channels of distribution. Marketing in retail, wholesale, service and manufacturing companies.

This is the Management capstone course, which studies management techniques as applied to small businesses. Topics involve the requirements necessary to launch a new venture and manage it as an ongoing business. Discussions will cover business plan development, computer applications, human resources, purchasing, marketing, taxation, risk management, and control procedures. The development of a comprehensive business plan allows students to plan for a new venture of their choosing, which is presented in both an oral and written proposal.

This course will examine the use of social media marketing today. Students will gain the knowledge and skills needed to effectively use social media to market a business, and/or themselves as business professionals. Attention will be focused on efforts used through the Internet to connect and network with customers and other businesses through digital channels. Areas to be covered include: customer service, building brand loyalty, expanding markets, and creating sales. Students will utilize a variety of social media, including blogs, wikis, Linkedln, Facebook, Twitter, and more.

Special Topics in Business is a flexible, rotating elective designed to address emerging trends, evolving industry needs, and student interests within the field of business management. This course provides faculty with the opportunity to introduce timely, relevant, and specialized content that reflects current developments across business disciplines.

Topics vary by semester and may include focused explorations in areas such as management, finance, entrepreneurship, marketing, operations, or other contemporary business issues. By engaging with specialized subject matter, students gain exposure to niche areas that enhance their understanding of the dynamic and rapidly changing business environment.

This course introduces the fundamental concepts, tools, and decision-making frameworks used in business finance. Students learn how organizations manage money, evaluate investments, measure risk, and make financial decisions that support long-term success.